Tips for Nonprofit Donor Retention

Nonprofit organizations have to act wisely when it comes down to securing donors and keeping them for the future. It takes more than a simple email or a phone call. It’s imperative to establish relationships that form into strong, lasting bonds. Finding new, consistent donors is like meeting new friends. With nearly three out of four donors leaving and never returning to an organization, it’s more important than ever that organizations channel their efforts into reversing that statistic. It takes some time, but after while you are able to ensure that your organization benefits when focusing on key things with nonprofit donor retention. Check out this short list of tips meant to help you out when you’re in a bind.

First Impressions are Everything

Just like with a new friendship, you always want to make a good first impression. Simple acknowledgements such as greeting and thanking a potential donor can make a world of a difference when it comes down to keeping a donor for a long time. Considering the average retention rate for a first-time donor is 21 percent, it’s super important to try and be a part of that small retention percentage. You should also be gracious when talking with a donor, taking the time to get to know them as an individual and not just someone who is donating to your company.

Always Follow Up

After you make that killer first impression, you have to maintain those good vibes. Be consistent and regular when following up with donors. That way, you don’t feel like such a stranger to them. You don’t have to bombard them with emails or anything, but a simple email or phone call here and there will do the trick.

Be Meticulous in Your Work

One last thing you can do is always be meticulous with your work. For example, always be on point when it comes down to answering phone calls, emails, or conducting any business with your donor, according to the Nonprofit Times. Be quick when responding to any questions and always have a smile on your face when doing it. And finally, make sure you have everything your business needs, such as a commercial insurance program designed for your nonprofit. These things will help ensure that your donors will be satisfied with your organization. Little things like this give the genuine feel of great customer service and professionalism, and will make your donors want to work with you for the long haul.

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