There’s over 1.5 million registered nonprofit organizations in the United States, and every single one of them has the goal of acquiring and maintaining consistent donors while creating an essential hub for a group of individuals to come together. For a nonprofit, it’s not about money. It’s about giving back to the community.
But every nonprofit has to be able to hype themselves up. In the age of social media, there’s a lot more resources available for getting the word out, but that doesn’t mean it comes easy. Utilizing a multitude of skills is crucial in order to promote a nonprofit.
There are five vital ways to help spread the word about your nonprofit. When you give people something to talk about, your presence ends up encompassing a broader range, according to Nonprofit Hub. When donors support your endeavors, it’s key to make sure they know where their time and money is going.
Here’s some of the best ways to spread the word about your nonprofit, courtesy of The Balance.
1. Focusing on Your Branding
Branding isn’t just for big corporations. Nonprofits can utilize it too. It’s a great way to really make sure that your business is memorable. Think about some classic nonprofits that everyone’s come to know over the years: the American Red Cross and Salvation Army.
To build a brand, one needs to focus on creating the best first impression. Having a smartly-executed mission statement that gives donors insight into your organization’s culture is an easy way to start pushing your nonprofit.
2. Building an Online Presence
If you’re not on the internet already, now is a good time to start. Our generations have changed, with generation Z and millennials steadily getting older. These are the new donors. It’s imperative that a nonprofit stays with technology; falling behind means less people looking at your stuff.
Less people looking at your stuff means fewer consistent donors. Considering how everyone is online in some form, whether it’s Facebook, Instagram, Snapchat or Twitter, it’s no wonder that maintaining an online presence is essential for spreading the word about your nonprofit. Being online has also vastly changed in the past 10 years. Video and live streaming have become incredibly prevalent. That’s why being online is key to growing an organization.
Keeping an updated, streamlined website will help with getting more donors on the roster. When people can donate online, the audience is that much bigger. You’re not just hitting the United States; now you’re hitting the world.
3. Having a Social Media Strategy in Place
People love to interact and donate on different platforms. When you make it easy for donors to give, more people will eventually support you. Donating should be available on every platform, not just the website.
4. Thinking About Media Relations
Getting the word out there about your nonprofit and any events they may be holding works better when your communications team is effective at contacting the media. Pitching events means that you’re going to get some much needed exposure.
5. Marketing Your Fundraising
Sometimes it all comes down to direct marketing. Dealing with potential donors in person is the original way to get donations. And when your nonprofit embarks on fundraising events, that means you’re getting your organization out there. Remember that in order to make a fundraiser worth it, a marketing and promotion plan needs to be instilled.
Whatever your nonprofit’s mission, it’s always crucial that you have a business plan and a commercial insurance plan in place to guide your actions and ensure that everything you do is
About David G. Sayles Insurance Services
At David G. Sayles Insurance Services, we strive to protect the investments of homeowners like you. Our comprehensive policies are customized for you to provide the exact coverage you need. For more information, contact us today at (800) 439-0292.