The holiday season is the time for giving. As we round out Thanksgiving week and head into holiday shopping and buying mode, now is the ideal time for you to promote your nonprofit and execute a holiday fundraising strategy. According to Classy, nearly 20% of all annual online donations are made in December and donors tend to give 80% larger gifts during this month. Trends like these make it obvious as to why nonprofits invest time and effort into assembling a solid holiday fundraising campaign. In this article, we’ll divulge five helpful fundraising tactics to ramp up your donations this season. Most importantly, protect your operation with a Glen Rock Nonprofit Insurance package.
Create a specific call to action.
Your homepage is a key marketing asset, so make sure it spotlights your year-end efforts. Create a bold call-to-action that leads to your campaign webpage or micro-site. Be careful not to bury it under other buttons or banners; your holiday campaign CTA should grab site visitors’ attention as soon as they land on your homepage.
Encourage social sharing.
Social media is one of the best marketing assets a nonprofit can utilize. Encourage people to donate by including links to social media pages on email campaigns and on the website. Show off how previous donor’s contributions have impacted the cause and the community on social networking sites to promote more gifts.
Promote holiday festivity.
You can get potential donors in the holiday spirit by updating your profile pictures, cover photos and home page to reflect your holiday campaign. Be sure to include an easy to follow link to your donation page and make it very obvious to whoever stops by the sites that your focus is donations to support the important cause – maybe one that affects them.
Brand your donation page.
According to a 2012 report by Network for Good, in December alone, organizations with branded donation forms brought in 6 times the donations and raised an average of $5,000 more than organizations with generic donation pages.
Create some branding consistency by displaying the same images and themes throughout social media, email campaigns, and donation pages.
Ask for more.
It may seem obvious, but as a nonprofit, you won’t receive the donation if they don’t ask for it. Holidays are the best time of year to acquire more donors, so politely ask donors to give more. You can customize the donation tier level on their website to encourage existing donors to increase their financial support.
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